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About us

Glasgow, 2003…

In 2003, DADA was formed and quickly became one of Scotland's most innovative and successful PR & events management companies. We've been responsible for some of the UK's most successful marketing campaigns; creating and selling out major events and driving global media campaigns.

Our line of work meant we attended a lot of launch parties and soon got bored seeing the same old industry insiders and Z-listers necking all the free champagne before running off with the goodie bags. So we launched DADA Events: a unique online invitations service for Glasgow and Edinburgh.

We sent free invitations to the very best events in town, from movie premieres & bar launches to fashion shows & festivals, to the people that really mattered - you!

Combining our real local knowledge with our award-winning PR service, DADA helped launch some of the most successful & talked about businesses in Glasgow & Edinburgh.

Fast forward 10 years…

DADA has gone from strength to strength, and DADA Events is now… but that's not the only change. now sends brilliant daily deals and great events to hundreds of thousands of members throughout Scotland, letting you find the best things to do in your city.

Some things, however, are the same as the very first days. is still totally free to join. We still have our headquarters in the heart of Glasgow where it all started, and also now have teams living and working in Edinburgh, Dundee, Aberdeen, Newcastle & Manchester.

We love what we do & we live what we do - we'll only ever tell you about the best quality deals & events because those are the same bars, restaurants, salons & local businesses that we love going to. Oh, and if you see us there, do say hello.

Meet the team

Oli Norman, Founder & MD

Oli is the founder of itison and DADA. Having spent time cracking cases training as a lawyer, breaking royal scandals in the world of journalism and writing TV shows (as well as appearing in a few), Oli embarked on his real passion at 24, growing businesses and creating a place where he wants to work.

Oli's first business, DADA, grew and achieved exciting results, and in 2008 Oli was named Ernst & Young Entrepreneur of the Year. In September 2010, Oli launched itison and the rest is history.

At work, Oli is focussed on strategy and innovation, helping itison enjoy exciting growth. He also owns Sloans, Glasgow's oldest bar and restaurant, so he knows exactly how itison should work for businesses.

At the weekends, Oli blows off steam by snowboarding, surfing, and the occasional bout of masochism - also known as British Military Fitness.

Jenny McLean, Director

Jenny has risen through the ranks of DADA from the humble beginnings, sneaking into Glasgow offices to set DADA as the company homepage, to leading DADA Events, managing hundreds of events across the country from launch parties to 2000-capacity sell-out gigs. Jenny was promoted to Director in 2008.

Jenny now works across multiple areas of itison, and manages the itison City Team who bring our members the amazing content that features in our emails every day.

Based in our HQ in Glasgow, Jenny divides her time between driving our growth strategy and travelling across our five cities, meeting with key businesses and making sure that itison is delivering the absolute best that the UK has to offer.

Want to feature your business on itison?

Every day we introduce great customers to amazing businesses. Find out what itison can do for your business.

Media enquiries

If you're interested in featuring itison, please get in touch with [email protected].

Get in touch

If you've got any problems or feedback regarding itison and your deals & invitations, please get in touch with [email protected].